Africa’s generation of doers:

Of course, there are those who specifically think about the future and look for possibilities and ways to move Africa forward, the so-called generation of doers: well-educated people in their 20s to mid-40s with ambition, determination and ideals. Essentially, the perfect on-location employees for companies from abroad who invest their money and know-how into Africa. They are aware of the conditions in Africa, immersed in the structures and in the African lifestyle. They are the key, the ideal mediators between investors from abroad and African human capital. The generation of doers in Africa could bring about a breakeven more quickly and at the same time profit from it which in turn would move the life and the economy in Africa considerably forward and put changes in motion. This generation wants to learn in order to find their own solutions to African problems and thereby become full-fledged citizens in the international community.

Helping people help themselves –that’s what it’s all about. Some companies demonstrate their social commitment here, too. From an economic standpoint, it goes without saying that those who invest want to make a profit at some stage. This even applies to some of the SOS-Children’s Village projects such as the water treatment plant in Mombasa. Through financial support from their co-operation partner Siemens Stiftung, a charitable foundation through Siemens AG, they have been able to produce Imst water there for a few years now.

The bottles of water are then sold at a price which even the locals can afford. The profits, however, do not end up in the investor’s pockets but are put towards the (further) development of production and the local infrastructure. You can feel the area developing – in education, communication, production. These results give us hope that the principle of helping people help themselves really can work.

Be it in Africa, Europe, America, Asia or Australia – nearly everyone draws motivation from the same sources: social and financial recognition, success orientation, understanding one’s personal situation, education offers, self-respect, and the feeling of integrative participation in the entire structure.


Africa is, in its own right, a truly rich continent. If the rest of the world would finally acknowledge this undeniable fact in an active and recognizable way, Africa would stand a greater chance to grow, to collectively gain self-confidence and to effectively use its own strengths appropriately in co-operation with rich nations.

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